Media companies excel at cross-linking their content, which helps them maximize the value of their articles and pages for SEO.

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

Links are still important for SEO, but focus on acquiring quality and relevant links rather than just increasing the quantity. A few high-quality links can be more beneficial than many low-quality ones.

Building valuable links from high-authority websites is essential for improving your site's ranking on Google.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

For generating content that drives traffic, companies should start with topics closely related to their services and expand into broader areas that establish them as experts.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.