Creating interesting content that people want to talk about can lead to natural link building. If your content resonates, it will likely be shared and linked to by others, enhancing your SEO efforts.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

GDPR has significantly impacted SEO by requiring clear privacy policies on websites, which can enhance cross-linking opportunities across pages.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

Every time you post content online, it contributes to page views that generate revenue for social media companies without any cost to them.

Links are still important for SEO, but focus on acquiring quality and relevant links rather than just increasing the quantity. A few high-quality links can be more beneficial than many low-quality ones.

Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

For generating content that drives traffic, companies should start with topics closely related to their services and expand into broader areas that establish them as experts.

Amazon effectively structures its site to ensure every product page is crawlable by search engines, allowing for better discoverability and ranking.