Building valuable links from high-authority websites is essential for improving your site's ranking on Google.

Creating interesting content that people want to talk about can lead to natural link building. If your content resonates, it will likely be shared and linked to by others, enhancing your SEO efforts.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

Media companies excel at cross-linking their content, which helps them maximize the value of their articles and pages for SEO.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

In the 1990s, the way to rank high in search engines was to use white text on a white background and repeat keywords multiple times.