Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

Effective SEO requires thorough keyword research to target the right terms that people are actually searching for.

With the rise of GDPR, companies are shifting budgets from paid advertising to organic SEO efforts, as tracking users has become more challenging.

For new websites, you should start your organic SEO strategy as soon as the site is live, while also generating paid traffic to gain visibility and allow organic traffic to grow over time.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.