In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

If your organic traffic disappears, start by analyzing your rankings and traffic sources to identify potential penalties or issues, and then take corrective actions to recover.

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

With the rise of GDPR, companies are shifting budgets from paid advertising to organic SEO efforts, as tracking users has become more challenging.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

The best products are built to optimize for a specific acquisition channel, whether it's paid marketing or SEO, and should be designed with that in mind from the start.

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.