Tracking performance through Google Analytics is vital, as it allows companies to see which URLs are generating traffic and conversions, even if they can't see the specific keywords used. To optimize your website, start by analyzing your best-performing content in Google Search Console to identify keywords that are generating impressions but not clicks, as well as those that are clicked but not converting.

For new websites, you should start your organic SEO strategy as soon as the site is live, while also generating paid traffic to gain visibility and allow organic traffic to grow over time.

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

With the rise of GDPR, companies are shifting budgets from paid advertising to organic SEO efforts, as tracking users has become more challenging.

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

If you miss your weekly growth targets, analyze the obstacles preventing you from achieving them and be proactive in addressing these challenges.

In a fast-growth business, mistakes are often overlooked, but in an organic growth business, they can be fatal, so you must be cautious.