GDPR has significantly impacted SEO by requiring clear privacy policies on websites, which can enhance cross-linking opportunities across pages.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

The best consumer companies often have a growth split of over 80% organic to 20% paid. Relying too heavily on paid growth can lead to increased costs and reduced profitability as competition for ad space intensifies.

In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

For new websites, you should start your organic SEO strategy as soon as the site is live, while also generating paid traffic to gain visibility and allow organic traffic to grow over time.

If your organic traffic disappears, start by analyzing your rankings and traffic sources to identify potential penalties or issues, and then take corrective actions to recover.

Paid marketing has shifted from free channels to paid channels, making it more competitive, especially for subscription services and e-commerce.