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Eli Schwartz

09/27/18

@ Y Combinator

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

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SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

@ Y Combinator

SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

09/27/18

Related Takeaways

Eli Schwartz

09/27/18

@ Y Combinator

With the rise of GDPR, companies are shifting budgets from paid advertising to organic SEO efforts, as tracking users has become more challenging.

Brian Halligan

05/08/19

@ Y Combinator

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

Eli Schwartz

09/27/18

@ Y Combinator

Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

Dan Hockenmaier

06/27/19

@ Y Combinator

The best products are built to optimize for a specific acquisition channel, whether it's paid marketing or SEO, and should be designed with that in mind from the start.

Y Combinator Cast

09/20/18

@ Y Combinator

Press isn't a scalable user acquisition method, but it can attract early adopters and improve your SEO.

Gustaf Alstromer

09/12/18

@ Y Combinator

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

Kevin Hale

07/26/19

@ Y Combinator

Relying solely on paid acquisition for growth is risky. If your growth depends only on ads, it may not be sustainable in the long run, especially as competition increases.

Gustaf Alströmer

08/16/19

@ Y Combinator

Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

Gustaf Alströmer

06/27/19

@ Y Combinator

Paid marketing has shifted from free channels to paid channels, making it more competitive, especially for subscription services and e-commerce.