To rank well in search results, it's not enough to just be on the first page; aim for the top three results, as mobile devices display fewer results, making it more competitive.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

The best SEO professionals are creative, curious, and analytical, capable of developing hypotheses based on best practices and past performance.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

Effective SEO requires thorough keyword research to target the right terms that people are actually searching for.

For SEO in China, you need to host your site locally to comply with regulations and avoid penalties from Baidu, the primary search engine there.

In the 1990s, the way to rank high in search engines was to use white text on a white background and repeat keywords multiple times.