Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

In the 1990s, the way to rank high in search engines was to use white text on a white background and repeat keywords multiple times.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

Google maintains a high standard for search results, ensuring accountability and trust through systematic evaluation of ranking signals.

Mobile optimization is essential, but do not neglect desktop users. Many purchases, especially high-value items, are still made on desktop devices, so ensure your site is optimized for both platforms.

The balance between speed and quality in search results is crucial; users are willing to wait longer for more complex queries but expect quick responses for simpler ones.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

It's crucial to have raw text on your page because it's the easiest for Google to parse, and while images enhance user experience, they also play a role in SEO by being indexed in Google Images, which is a significant search engine.

When using images on your website, ensure they are properly titled with relevant keywords and include alt tags, as this helps Google understand the content of the images, which can improve your ranking.