It's crucial to have raw text on your page because it's the easiest for Google to parse, and while images enhance user experience, they also play a role in SEO by being indexed in Google Images, which is a significant search engine.

Using Google Search Console is essential for understanding what content is performing well and what keywords people are searching for, allowing companies to create relevant content.

When using images on your website, ensure they are properly titled with relevant keywords and include alt tags, as this helps Google understand the content of the images, which can improve your ranking.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

Tracking performance through Google Analytics is vital, as it allows companies to see which URLs are generating traffic and conversions, even if they can't see the specific keywords used. To optimize your website, start by analyzing your best-performing content in Google Search Console to identify keywords that are generating impressions but not clicks, as well as those that are clicked but not converting.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

Google maintains a high standard for search results, ensuring accountability and trust through systematic evaluation of ranking signals.