Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

When building SEO content, it's crucial to include raw text on pages, as Google struggles to rank pages that rely heavily on images or JavaScript without sufficient text.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

International SEO presents untapped opportunities, but ensure your products or services are relevant to a global audience. Consider localizing content and enabling international shipping to reach new markets.

For new websites, you should start your organic SEO strategy as soon as the site is live, while also generating paid traffic to gain visibility and allow organic traffic to grow over time.

GDPR has significantly impacted SEO by requiring clear privacy policies on websites, which can enhance cross-linking opportunities across pages.

It's crucial to have raw text on your page because it's the easiest for Google to parse, and while images enhance user experience, they also play a role in SEO by being indexed in Google Images, which is a significant search engine.