Internationalization is important; translating your product can significantly improve user experience and conversion rates in different markets.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

If your product is international, ensure it is translated to drive more users to engage with it, as language accessibility can significantly impact user acquisition.

Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

Expanding into new markets is a mix of deliberate planning and opportunistic decisions, often influenced by partnerships and cultural fit with the product.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

The future of selling online will increasingly rely on personalization and localization, allowing brands to cater to niche markets effectively.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.

Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.