Internationalization is important; translating your product can significantly improve user experience and conversion rates in different markets.

If you're translating content, ensure the translation is high quality. If the content is crucial for user understanding, consider hiring local translators instead of relying solely on machine translation.

International SEO presents untapped opportunities, but ensure your products or services are relevant to a global audience. Consider localizing content and enabling international shipping to reach new markets.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

Building a scalable translation infrastructure is vital for reaching diverse markets; Facebook utilized community translations to quickly adapt to new languages.

You need to ensure that your product has a pull from the user; if users aren't engaged, customers won't pay for it.

In the competitive landscape of language learning, retention is the most critical factor for success, not just user acquisition.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.