To expand your total addressable market (TAM), consider bringing your product into new markets or developing multiple products.

Successful companies often start with small markets and expand over time; going after a large market from the beginning usually indicates a lack of proper market definition.

It's crucial to assess whether a company is ready for a traditional growth effort, particularly in terms of product-market fit, before implementing growth tactics.

There is a critical exploration phase for a company that is often ignored; it's important to allow time for ideas to develop before committing to a specific direction. Don't make a fixed plan; instead, plan to plan, allowing for adjustments every three months based on new insights and variables.

Many entrepreneurs face pivots when trying to establish their initial product-market fit, often needing to adjust their strategies based on customer feedback and market conditions.

To expand into enterprise companies, we need to address their specific needs while ensuring our core product remains effective for them.

When deciding to scale rapidly, it's important to identify the right moments to accelerate growth, whether due to competition, market opportunities, or achieving critical mass.

When considering when to hire a marketing expert, it's essential to have strong product-market fit. This ensures that marketing efforts amplify existing demand rather than create it from scratch.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.