Selling enterprise-grade products to startups can be problematic, especially if the product is designed for larger companies with different needs.

Entering the Enterprise market can be daunting, but it's a necessary step for growth and innovation. An engineer left the company, stating that we wouldn't succeed in the enterprise market and that the company was going to fail.

When scaling a company, it's important to prepare for challenges and adapt mechanisms that work as the organization grows from a small team to a large enterprise.

American startups often focus on narrow solutions, while compound software businesses can address broader business process management needs.

I believed there was a need for a company focused on building applications for enterprises, as it involves more complexity with multiple users and access.

Our strategy includes ensuring the current core products are refined while also identifying easy ways to monetize our services at scale.

By delivering a fuller solution, we can increase revenue and reach through partnerships with larger companies that take our products to market.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

It's vital to build products that meet today's needs rather than relying on outdated practices from larger companies. When starting a company, it's crucial to focus on solving today's problems while keeping a big vision in mind.