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Atmrix

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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a successful brand, focus on understanding market gaps by analyzing search data; this can reveal what consumers are looking for but not finding.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a brand, ask yourself what your strengths are, whether it's sourcing products cheaply, building a community, or unique design.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

YC

Y Combinator Cast

02/08/25

@ Y Combinator

Access to underserved markets is crucial for startup success. Founders can gain insights by shadowing individuals in various industries, which can reveal unique problems worth solving.

DR

David Rusenko

09/06/18

@ Y Combinator

To create a new market, you need to find a hidden need that many people don't realize exists, as this is often where the best opportunities lie.

AS

Aydin Senkut

04/16/25

@ EO

Choosing the right market is essential for startup success; selecting the wrong market can make success nearly impossible.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.