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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a brand, ask yourself what your strengths are, whether it's sourcing products cheaply, building a community, or unique design.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There are three types of strengths to consider when building a brand: brand building and content, sourcing, and unique innovation and design.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

If you want to start a t-shirt company, consider how to differentiate your product or create a unique selling proposition.

AE

Aaron Epstein

09/13/24

@ Y Combinator

In the early stages of your startup, you are the brand; the way you communicate and the effort you put into personalization will stand out to potential customers and partners.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To start a t-shirt brand, research the market on platforms like Amazon to understand competition and identify a unique angle.

JF

Jared Friedman

11/18/22

@ Y Combinator

Start with what your team is especially good at and think of ideas that take advantage of your expertise. This approach ensures that any idea you generate has automatic founder-market fit.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.