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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There are three types of strengths to consider when building a brand: brand building and content, sourcing, and unique innovation and design.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a brand, ask yourself what your strengths are, whether it's sourcing products cheaply, building a community, or unique design.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Great brands create resilience by focusing on various tactics and understanding that there are multiple paths to success in branding and marketing.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

BC

Brian Chesky

04/06/17

@ Y Combinator

A strong brand is crucial as it connects you with your customers, and a strong culture will naturally enhance your brand.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

MS

Mike Smith

05/09/25

@ EO

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.