Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

When developing a brand, it's essential to create a verbal identity that allows for creativity and personality in communication.

A brand is a person's gut feeling about a product, service, or company; it's not just a logo or a promise.

Many tacticians in branding are now asking deeper questions about their work, realizing that understanding the strategy behind their actions is crucial before executing any tasks.

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

The biggest mistake in branding is thinking that what you want people to do is what you should write; instead, you need to make them want it.

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

A brand is not just a logo; it's a promise about what to expect from a company. For example, if Nike opened a hotel, we would know what to expect, but if Hyatt made sneakers, we wouldn't have a clue.