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Atmrix

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Atmrix

About

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

SG

Seth Godin

02/13/24

@ Brand Master Academy

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

MN

Marty Neumeier

12/18/19

@ The Futur

A brand is a customer's gut feeling about a product, service, or company; it's their perception and reputation, not just a logo or promise.

MN

Marty Neumeier

12/18/19

@ The Futur

A brand is a person's gut feeling about a product, service, or company; it's not just a logo or a promise.

CS

Chara Smith

05/09/25

@ EO

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

MS

Mike Smith

05/09/25

@ EO

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The essence of branding is to create a simple, relevant message that we can repeat over and over to brand ourselves into the public consciousness.

SG

Seth Godin

12/08/24

@ Lenny's Podcast

When rebranding, it's vital to maintain the trust and identity of your existing brand. A significant change can alienate loyal customers if not handled carefully.

MN

Marty Neumeier

12/18/19

@ The Futur

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.