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CS

Chara Smith

05/09/25

@ EO

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

Video

E

Branding Masterclass for AI FoundersㅣSmith & Diction

@ EO

Branding Masterclass for AI FoundersㅣSmith & Diction

05/09/25

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

CS

Chara Smith

05/09/25

@ EO

Every brand exists, whether you invest in it or not; it's how people perceive you, and that perception is shaped by every interaction.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

The experience customers have with your brand encompasses not just marketing materials but also product interactions and customer support. Every touchpoint contributes to the overall brand experience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The essence of branding is to create a simple, relevant message that we can repeat over and over to brand ourselves into the public consciousness.

CS

Chara Smith

05/09/25

@ EO

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

MS

Michael Seibel

03/16/22

@ Y Combinator

It's crucial for founders to understand that launching is not a one-time event; it's an ongoing process where the goal is to generate excitement and feedback from users.

MS

Mike Smith

05/09/25

@ EO

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.