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Krithika Shankarraman

05/25/25

@ Lenny's Podcast

The experience customers have with your brand encompasses not just marketing materials but also product interactions and customer support. Every touchpoint contributes to the overall brand experience.

Video

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

@ Lenny's Podcast

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

05/25/25

Related Takeaways

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Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

Joe Gebbia

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Design thinking involves considering every touchpoint in a customer's experience, from initial contact to post-consumption, to create a holistic product experience.

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Hosain Rahman

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Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

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Every brand exists, whether you invest in it or not; it's how people perceive you, and that perception is shaped by every interaction.

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Brand marketing is often just a small piece of the overall brand strategy; the best way to grow your brand is to get more people to use your product.

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Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

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To deepen customer experience, it's important to clarify what’s at stake and brainstorm potential calls to action in your brand script.

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