A brand is a person's gut feeling about a product, service, or company; it's not just a logo or a promise.

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

A brand is not just a logo; it's a promise about what to expect from a company. For example, if Nike opened a hotel, we would know what to expect, but if Hyatt made sneakers, we wouldn't have a clue.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

Every brand exists, whether you invest in it or not; it's how people perceive you, and that perception is shaped by every interaction.

Your brand isn’t what you say it is; it’s what they say it is.

The experience customers have with your brand encompasses not just marketing materials but also product interactions and customer support. Every touchpoint contributes to the overall brand experience.