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Atmrix

About

CS

Chara Smith

05/09/25

@ EO

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

Video

E

Branding Masterclass for AI FoundersㅣSmith & Diction

@ EO

Branding Masterclass for AI FoundersㅣSmith & Diction

05/09/25

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

A brand is a person's gut feeling about a product, service, or company; it's not just a logo or a promise.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

CS

Chara Smith

05/09/25

@ EO

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

MN

Marty Neumeier

12/18/19

@ The Futur

A brand is a customer's gut feeling about a product, service, or company; it's their perception and reputation, not just a logo or promise.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

CS

Chara Smith

05/09/25

@ EO

Every brand exists, whether you invest in it or not; it's how people perceive you, and that perception is shaped by every interaction.