A brand is a person's gut feeling about a product, service, or company; it's not just a logo or a promise.

Every brand exists, whether you invest in it or not; it's how people perceive you, and that perception is shaped by every interaction.

To build a brand, you must stand for something and clearly communicate what you don't do, which helps differentiate you in a crowded market.

Authenticity in branding should not be an excuse for poor behavior; instead, integrity and consistency are what truly matter in building trust with your audience.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

A brand is a customer's gut feeling about a product, service, or company; it's their perception and reputation, not just a logo or promise.

A brand is not just a logo; it's a promise about what to expect from a company. For example, if Nike opened a hotel, we would know what to expect, but if Hyatt made sneakers, we wouldn't have a clue.

To build a great brand, you must deliver on the promises you make. If you fail to meet expectations, you risk damaging your reputation and customer trust.

The key to building a brand is to make ambitious promises and then deliver on them, especially in a landscape where many promises are made but few are kept.