Creating a clear call to action is essential; customers need to know exactly what you want them to do to engage with your brand.

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.

As you create a brand script, focus on one simple desire, and then identify more things your customers want in the subplots of your overall brand.

To build a brand, you must stand for something and clearly communicate what you don't do, which helps differentiate you in a crowded market.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.