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Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a successful brand, focus on understanding market gaps by analyzing search data; this can reveal what consumers are looking for but not finding.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

DT

Des Traynor

12/13/17

@ Y Combinator

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

DR

David Rusenko

09/06/18

@ Y Combinator

To create a new market, you need to find a hidden need that many people don't realize exists, as this is often where the best opportunities lie.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

RB

Rich Barton

04/18/25

@ Tim Ferriss

Building a strong brand that customers know and love is crucial; it allows you to source most of your traffic directly, reducing dependency on platforms like Google.