When considering a market that doesn't yet exist, you must articulate why you believe it should exist and how you can drive adoption.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

Investors often overlook the potential of existing large markets, thinking they are too crowded, but if you can create a significantly better product, there's room for many winners.

To build a successful brand, focus on understanding market gaps by analyzing search data; this can reveal what consumers are looking for but not finding.

When brainstorming new business ideas, I look for conceptual gaps in the market and consider how new technologies or incentives could fill those gaps.

The best ideas often come from understanding the market deeply and knowing the customers' problems better than they do themselves.

Identifying latent needs—those that aren't top of mind but become critical—can help you create compelling solutions that resonate with users, and understanding your use case is crucial to determine if your product is a 'nice to have' or a 'must have' for users.

If you want to stand out in a crowded market, you need to create a unique value proposition that resonates with your audience and addresses their needs.

You cannot create a market that fundamentally doesn't want to exist; if people don't want your product, that idea is unsalvageable.