Founders should not shy away from competitive spaces, as many successful companies have emerged from crowded markets.

Founders often overlook ideas that seem hard to start, are in boring spaces, or have existing competitors, but these can actually be good opportunities because they are less pursued by others.

Investors are generally excited about large markets with clear business models, and they often have hypotheses on how to capture those markets.

Founders mistakenly avoid markets with existing competitors, but these markets can indicate a real demand for solutions that existing products fail to address, as seen with Dropbox's success despite many competitors.

If you're solving a real problem in a large market, there's likely a lot of latent demand, which can lead to fast initial growth for your startup.

The startup ecosystem is mixed in identifying contrarian opportunities; sometimes it recognizes them, but often it struggles to see potential markets until they become popular.

We prioritize markets poised for great growth, as the right market can significantly increase a company's chances of success.

Investors often fund ideas based on the assumption that if a product works in one market, it will work in another, which can lead to failures if not validated.

Be cautious about your initial market size estimates; transformational technologies often reveal unforeseen use cases that can significantly expand the market once a superior product is built.