Founders often gravitate towards easy-to-build startup ideas, but the best ideas are usually more ambitious and challenging to execute.

Founders often get stuck on tar pit ideas, which are common startup ideas that seem easy to solve but are actually very hard due to structural reasons, causing many founders to waste time on them.

Founders don't need to be limited by their formal credentials; the most ambitious startup ideas can often be surprisingly achievable and may be hiding in plain sight.

Many of the best startup ideas emerge in boring spaces, such as tax accounting software, which may not initially excite founders but can turn into successful businesses over time.

Founders sometimes believe that just because a trend is popular, their startup will succeed in that space. They fail to recognize that entering a market at its peak can be detrimental, as they are competing against established players who have already gained significant advantages.

Ideas that are easy to start are highly recommended, as many good ideas fail because founders struggle to get them off the ground. Additionally, changing your startup idea is essential, and the sooner you do it, the better, due to opportunity costs and the need for multiple attempts to succeed.

Look for ideas that sound bad but are actually good, as these can be the most lucrative opportunities in the startup world.

Founders should not shy away from competitive spaces, as many successful companies have emerged from crowded markets.

For a startup to be successful, it often has to be something that larger companies would dismiss as unimportant or stupid, as they wouldn't overlook obvious opportunities.