Ideas that are easy to start are highly recommended, as many good ideas fail because founders struggle to get them off the ground. Additionally, changing your startup idea is essential, and the sooner you do it, the better, due to opportunity costs and the need for multiple attempts to succeed.

Founders often overlook ideas that seem hard to start, are in boring spaces, or have existing competitors, but these can actually be good opportunities because they are less pursued by others.

Founders don't need to be limited by their formal credentials; the most ambitious startup ideas can often be surprisingly achievable and may be hiding in plain sight.

Second-time founders often feel pressure to come up with a genius idea, but the best startups usually succeed by simply doing something better than existing options.

Founders often get stuck on tar pit ideas, which are common startup ideas that seem easy to solve but are actually very hard due to structural reasons, causing many founders to waste time on them.

In today's environment, it's often easier to start a hard startup than an easy one, as ambitious projects tend to attract more interest and talent.

Founders should aim to think bigger when starting a startup, as many begin with small, inconsequential ideas. By expanding their vision, they can create solutions that significantly impact the world.

Founders who are excited by the challenges of building a startup often find that the difficulty of the journey brings out the best in them, pushing them to raise their standards.

The reason there aren't more successful startups isn't due to a lack of good ideas or funding, but because many people are unwilling to endure the difficult early stages of building a startup.