Founders sometimes believe that just because a trend is popular, their startup will succeed in that space. They fail to recognize that entering a market at its peak can be detrimental, as they are competing against established players who have already gained significant advantages.

Founders often overlook ideas that seem hard to start, are in boring spaces, or have existing competitors, but these can actually be good opportunities because they are less pursued by others.

For a startup to be successful, it often has to be something that larger companies would dismiss as unimportant or stupid, as they wouldn't overlook obvious opportunities.

The founders of these successful startups had to be contrarian, often facing skepticism from experts and investors who thought their ideas were foolish.

Investors often chase opportunities in startups, hoping to profit from future growth, which can lead to inflated valuations that may not be sustainable.

The best startup ideas often begin as side projects because they are outliers that your conscious mind might reject as viable business ideas.

Investors often overlook the potential of existing large markets, thinking they are too crowded, but if you can create a significantly better product, there's room for many winners.

Great new companies often look strange and don't fit conventional molds, which can lead investors to miss out on significant opportunities.

Founders sometimes mistakenly believe they should sell to startups just because other successful companies did, without understanding the unique challenges involved.