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SA

Sam Altman

05/06/15

@ Platzi Team

You cannot create a market that fundamentally doesn't want to exist; if people don't want your product, that idea is unsalvageable.

Video

PT

Sam Altman, CEO of OpenAI shares tips to Start a Startup

@ Platzi Team

Sam Altman, CEO of OpenAI shares tips to Start a Startup

05/06/15

Related Takeaways

GT

Garry Tan

05/21/25

@ Vanta

The primary reason startups fail is that they don't create something people want, either by making the wrong product or failing to make anything at all.

RH

Reid Hoffman

04/18/17

@ Y Combinator

When considering a market that doesn't yet exist, you must articulate why you believe it should exist and how you can drive adoption.

DR

David Rusenko

09/06/18

@ Y Combinator

To create a new market, you need to find a hidden need that many people don't realize exists, as this is often where the best opportunities lie.

JF

Jared Friedman

11/18/22

@ Y Combinator

It's crucial to personally want the solution you are building and to know others who want it as well; otherwise, you risk creating something that nobody cares about.

TK

Travis Kalanick

04/11/25

@ Peter H. Diamandis

If you're trying to create something that doesn't improve people's lives, you should expect to fail.

GF

Gregg Favalora

06/12/13

@ Harvard Innovation Labs

Even if you have an amazing product, you must deeply understand the market and ensure that customers are willing to pay for it.

JL

Jessica Livingston

07/25/17

@ Y Combinator

To create a massively successful startup, you need to have a huge market and make something that a lot of people will pay for or that people will pay a lot for.

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

If you haven't got the right value proposition, there's no point in doing anything else.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

It's not just about having a viable product; it must also be a valuable product that addresses real customer needs.