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Jessica Livingston

07/25/17

@ Y Combinator

To create a massively successful startup, you need to have a huge market and make something that a lot of people will pay for or that people will pay a lot for.

Video

Jessica Livingston - What's Different about "Unicorns"

@ Y Combinator

Jessica Livingston - What's Different about "Unicorns"

07/25/17

Related Takeaways

Jared Friedman

11/18/22

@ Y Combinator

You need a big market for your startup, which typically means a billion-dollar market, or a small but rapidly growing market.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

To build a successful startup, focus on solving a blatant critical need that has a significant impact on your customers' lives.

Seth Godin

02/13/24

@ Brand Master Academy

To succeed in a startup, you must create something that customers want to buy, which often involves creating tension that drives them to act.

Jessica Livingston

07/25/17

@ Y Combinator

The founders of most successful startups often don't realize early on how big they're going to get; they work on something they themselves want and hope that many others will want it too.

Y Combinator Cast

05/18/24

@ Y Combinator

You should focus on creating something that people want rather than just trying to start a startup; this mindset is crucial for success.

Kevin Hale

07/26/19

@ Y Combinator

When evaluating a startup idea, it's important to identify a significant problem that many people face, as well as to ensure that the problem is growing, urgent, and expensive to solve.

Adora Cheung

08/01/19

@ Y Combinator

If you're solving a real problem in a large market, there's likely a lot of latent demand, which can lead to fast initial growth for your startup.

Geoff Ralston

10/11/18

@ Y Combinator

The story of your startup must be interesting and believable, representing a large opportunity that investors can envision as successful.

Dalton Caldwell

06/01/19

@ Y Combinator

Many successful startups serve markets that have never been served before or charge more than their direct competitors, indicating a strong value proposition.