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About

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

If you haven't got the right value proposition, there's no point in doing anything else.

Video

HI

Designing a Customer-Centric Business Model

@ Harvard Innovation Labs

Designing a Customer-Centric Business Model

03/25/23

Related Takeaways

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When building a value proposition, it's essential to evaluate it yourself to determine if it's compelling enough to drive customer engagement.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Value propositions are crucial because the primary reason companies fail is that they don't address a significant enough problem, leading to a lack of value that customers are willing to invest in.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To create a successful value proposition, you need to clearly define who your target audience is, as trying to sell to everyone will lead to failure.

PH

Peter H. Diamandis

05/31/25

@ Peter H. Diamandis

If you don't believe in your mission and yourself, there's no way you can sell it at the level that's required.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.

SG

Seth Godin

02/13/24

@ Brand Master Academy

If you want to stand out in a crowded market, you need to create a unique value proposition that resonates with your audience and addresses their needs.

PH

Peter H. Diamandis

05/31/25

@ Peter H. Diamandis

If you don't believe in your mission and yourself, you won't be able to sell it effectively to others.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Understanding the core value of your offering is essential; if it's content, focus on monetizing that content rather than just selling a product.