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MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When building a value proposition, it's essential to evaluate it yourself to determine if it's compelling enough to drive customer engagement.

Video

HI

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

If you haven't got the right value proposition, there's no point in doing anything else.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Understanding the inertia and risks customers face when considering your product is vital for developing a compelling value proposition.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

To validate your product's value proposition, ask users how critical your solution is to their needs and what alternatives they would consider.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

Value propositions are crucial because the primary reason companies fail is that they don't address a significant enough problem, leading to a lack of value that customers are willing to invest in.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

Today, we will help you define the problem you're addressing, evaluate it, and ultimately create a compelling value proposition.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

To create a successful value proposition, you need to clearly define who your target audience is, as trying to sell to everyone will lead to failure.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

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Seth Godin

02/13/24

@ Brand Master Academy

If you want to stand out in a crowded market, you need to create a unique value proposition that resonates with your audience and addresses their needs.