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MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To validate your product's value proposition, ask users how critical your solution is to their needs and what alternatives they would consider.

Video

HI

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

AE

Aaron Epstein

12/16/22

@ Y Combinator

To find your product's value, talk to your users about the problems your product solves and what value they see in it.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

To validate your product, focus on gaining insights from potential customers about their pain points and the value your solution provides.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To effectively communicate your value proposition, define the before and after scenarios for your users, emphasizing the critical improvements your product offers.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Understanding the pain points of your customers is crucial; validate your product by ensuring it addresses a real and valuable problem.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When building a value proposition, it's essential to evaluate it yourself to determine if it's compelling enough to drive customer engagement.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

EG

Elad Gil

03/09/18

@ Y Combinator

Evaluate whether you would personally use the product being pitched, as this can indicate its necessity and potential success in the market.