To create a new market, you need to find a hidden need that many people don't realize exists, as this is often where the best opportunities lie.

You cannot create a market that fundamentally doesn't want to exist; if people don't want your product, that idea is unsalvageable.

Before leaving your job, ensure you've validated your idea. Market demand is crucial; do people actually want what you're offering? This validation can help you take the leap with confidence, knowing it's based on solid evidence rather than just a shot in the dark.

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

You need a unique approach or reason why your startup will succeed, whether it's technology, customer relationships, or market understanding.

Be cautious about your initial market size estimates; transformational technologies often reveal unforeseen use cases that can significantly expand the market once a superior product is built.

Investors often overlook the potential of existing large markets, thinking they are too crowded, but if you can create a significantly better product, there's room for many winners.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.