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Michael Skok

04/01/23

@ Harvard Innovation Labs

Identifying latent needs—those that aren't top of mind but become critical—can help you create compelling solutions that resonate with users, and understanding your use case is crucial to determine if your product is a 'nice to have' or a 'must have' for users.

Video

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

Gustaf Alströmer

12/02/22

@ Y Combinator

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

Ella Zhang

05/23/25

@ EO

When building a product, it's crucial to understand people's pain points and why they need it.

Emmett Shear

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Feedback from users of your product often reveals specific feature requests, but it's important to read between the lines to understand their true needs.

Michael Skok

04/01/23

@ Harvard Innovation Labs

Understanding the external factors that influence your product's success is crucial; neglecting them can lead to offering solutions that don't meet user needs.

Michael Skok

04/01/23

@ Harvard Innovation Labs

Your product should not only be a nice-to-have but a necessity, addressing urgent and critical needs of your target audience.

Michael Skok

04/01/23

@ Harvard Innovation Labs

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.

Y Combinator Cast

10/13/17

@ Y Combinator

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

Michael Skok

04/01/23

@ Harvard Innovation Labs

To validate your product's value proposition, ask users how critical your solution is to their needs and what alternatives they would consider.

Des Traynor

12/13/17

@ Y Combinator

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.