It's important to focus on a critical need in the market rather than just a nice-to-have feature, especially in the B2B space.

It's not just about having a viable product; it must also be a valuable product that addresses real customer needs.

If you can identify the difference between a 'nice to have' and a 'must have', aim to position your product in the 'must have' category.

Identifying latent needs—those that aren't top of mind but become critical—can help you create compelling solutions that resonate with users, and understanding your use case is crucial to determine if your product is a 'nice to have' or a 'must have' for users.

To achieve market fit, your solution must uniquely address a significant problem that users face, making it indispensable to them.

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

When building a product, be aware of dependencies that affect its success; your product is unlikely to be a complete solution on its own.

When building a product, it's crucial to understand people's pain points and why they need it.