Your product should not only be a nice-to-have but a necessity, addressing urgent and critical needs of your target audience.

It's important to focus on a critical need in the market rather than just a nice-to-have feature, especially in the B2B space.

Identifying latent needs—those that aren't top of mind but become critical—can help you create compelling solutions that resonate with users, and understanding your use case is crucial to determine if your product is a 'nice to have' or a 'must have' for users.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Be explicit about what differentiates your product from competitors, especially in a crowded market where many offer similar solutions.

Prioritizing features in product development is essential to ensure that the most critical aspects are addressed first.

Craft and beauty in design are essential; they are not just nice-to-haves but must-haves that prevent users from questioning the product's functionality.

Identify and target a specific market segment to avoid diluting your product's focus and resources; this helps in achieving product-market fit.

It's not just about having a viable product; it must also be a valuable product that addresses real customer needs.