Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

PT

Peter Thiel

03/23/17

@ Y Combinator

Successful companies often start with small markets and expand over time; going after a large market from the beginning usually indicates a lack of proper market definition.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

MN

Marty Neumeier

12/18/19

@ The Futur

The bigger the market, the more you need to specialize; specialization helps you compete effectively.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

JF

Jared Friedman

11/18/22

@ Y Combinator

You need a big market for your startup, which typically means a billion-dollar market, or a small but rapidly growing market.

SG

Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.