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Atmrix

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MN

Marty Neumeier

12/18/19

@ The Futur

The bigger the market, the more you need to specialize; specialization helps you compete effectively.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

When you specialize, you can dominate a niche market, making it easier for clients to refer you and increasing your visibility and demand.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

JF

Jared Friedman

11/18/22

@ Y Combinator

You need a big market for your startup, which typically means a billion-dollar market, or a small but rapidly growing market.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Narrowing your target market to a specific segment with a critical need can lead to greater success than trying to appeal to a broad audience.

CW

Chip Wilson

06/10/23

@ Tony Robbins

To be the best in the world at something, every aspect of your business, from logistics to marketing, must also be the best to prevent competitors from entering your market.

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

As competition increases, navigating the market becomes tougher, especially after five years.

TY

Tracy Young

06/12/19

@ Y Combinator

As a company grows, it's crucial to start specializing roles to avoid chaos and ensure clarity in responsibilities.

PT

Peter Thiel

03/23/17

@ Y Combinator

Successful companies often start with small markets and expand over time; going after a large market from the beginning usually indicates a lack of proper market definition.