Deciding to be the best in the world at black Lycra tights meant that every aspect of our business, from logistics to marketing, had to be top-notch to fend off competition.

The easiest way to be the best is to be the first in the market.

The best in the world at something should be able to reach the entire world through leverage and distribution.

To succeed in business, you need to do something that others aren't doing, which often involves improving productivity and profitability for clients.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

Market dominance can be achieved through three strategies: best price, best product, or best overall solution, with the latter being accessible to any company willing to prioritize customer intimacy.

To remain a market leader, you must be willing to cannibalize your own products before competitors do.

To be world-class at anything, whether it's sports, cooking, or business, you have to be maniacal, obsessive, and give a tremendous amount of energy.

I think the goal of every successful business should be to achieve a monopoly, as this is crucial for long-term success.