To be the best in the world at something, every aspect of your business, from logistics to marketing, must also be the best to prevent competitors from entering your market.

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

Once you've found product market fit, scale aggressively to capture market opportunities before competitors do, as advantages always accrue to the number one player in a competitive market, allowing for faster product development and increased revenue.

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

The concept of 'last mover advantage' is critical; being the last to innovate can lead to winning the market.

To escape the competition trap, be authentic and find what you can do better than anyone else, as this will lead to true success.

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

In a startup, the only advantage you have is time, so you must move quickly to capitalize on your ideas before established competitors.