Identify and target a specific market segment to avoid diluting your product's focus and resources; this helps in achieving product-market fit.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

Start by catering to a specific niche, as this can help identify universal values that appeal to a broader audience over time.

You need to focus on a minimum viable segment where everybody has the same need.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

When starting something new, especially in an established category like email, it's crucial to focus on a specific user base rather than trying to please everyone. I believe that creating a product with deep appeal to a small group of people is more effective than trying to attract a broad audience from the start.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.