Starting with a deep but narrow appeal allows for easier expansion than beginning with a broad approach and trying to convert people into fans.

To create value, you must identify and articulate non-consensus ideas that resonate with a smaller, dedicated audience rather than seeking broad appeal.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

Narrowing your target market to a specific segment with a critical need can lead to greater success than trying to appeal to a broad audience.

When starting something new, especially in an established category like email, it's crucial to focus on a specific user base rather than trying to please everyone. I believe that creating a product with deep appeal to a small group of people is more effective than trying to attract a broad audience from the start.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.