When starting something new, especially in an established category like email, it's crucial to focus on a specific user base rather than trying to please everyone. I believe that creating a product with deep appeal to a small group of people is more effective than trying to attract a broad audience from the start.

It's easier for startups to begin with a product that a small number of users love and then expand from there, rather than trying to please a large audience from the start.

Start by catering to a specific niche, as this can help identify universal values that appeal to a broader audience over time.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

I often advise startups that it's better to seek deep appeal and create something that a few people love, even if most people don't get it right away.

Outreach is essential for gaining initial traction; start by connecting with your network and gradually expand to reach more potential users.

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

It's better to have a small group of passionate users who love your product than a large number who are indifferent. When launching your MVP, it's okay to do things that don't scale to build relationships with initial customers.