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BS

Bipul Sinha

06/06/25

@ The Logan Bartlett Show

To create value, you must identify and articulate non-consensus ideas that resonate with a smaller, dedicated audience rather than seeking broad appeal.

Video

TL

The New Rules of Silicon Valley with Rubrik CEO Bipul Sinha

@ The Logan Bartlett Show

The New Rules of Silicon Valley with Rubrik CEO Bipul Sinha

06/06/25

Related Takeaways

KH

Kevin Hale

03/25/17

@ Y Combinator

Start by catering to a specific niche, as this can help identify universal values that appeal to a broader audience over time.

GT

Garry Tan

09/20/18

@ Y Combinator

Creating a product that a small group of users absolutely loves is more valuable than trying to please a larger audience with mediocre features.

SG

Seth Godin

02/13/24

@ Brand Master Academy

If you want to stand out in a crowded market, you need to create a unique value proposition that resonates with your audience and addresses their needs.

BS

Bipul Sinha

06/06/25

@ The Logan Bartlett Show

When starting a company, it's essential to have a strong belief in your non-consensus ideas, as they often lead to significant market advantages.

VK

Vinod Khosla

04/02/25

@ South Park Commons

It's important to think outside the box and have your own belief systems; consensus among peers can lead to undifferentiated and marginal ideas.

PB

Paul Buchheit

07/31/14

@ Y Combinator

I often advise startups that it's better to seek deep appeal and create something that a few people love, even if most people don't get it right away.

AJ

Amy Jo Kim

12/30/20

@ Garry Tan

Innovation always starts with the weird edge, not the larger audience; it's a beachhead, not a destination.

PB

Paul Buchheit

10/25/18

@ Y Combinator

Starting with a deep but narrow appeal allows for easier expansion than beginning with a broad approach and trying to convert people into fans.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To create a successful value proposition, you need to clearly define who your target audience is, as trying to sell to everyone will lead to failure.